Create and design a multi-deliverable project .

I decided to create Bad Fish Boat Club: a club that takes away the hassle of boating. This club is based out of South Alabama and represents the good-natured, and the scenic-route-taking people.

The design direction is coastal, irreverent, fun, and scenic. The slogan that pushed the message of this project was “Less Strangers, More Neighbors” which plays on the idea of keeping a town overrun by tourists, still a small town.

Adobe Illustrator, Photoshop, InDesign, & Figma.